Utilizing Patient Data for Holiday Dental Marketing Strategies
It’s that time of year again. The Holidays are upon us. What does this mean for your dental practice? It means opportunity for potential growth through holiday dental marketing.
Take Advantage of Opportunities to Attract New Patients
Having a plan is first and foremost the key to a great holiday marketing campaign. Let’s say you have chosen to do a marketing mailer to attract new patients in this holiday season. This is where looking at your patient statistics in Dental Practice Pro’s cloud based dashboard will come in handy. Look at what procedures your patients may want get done in time for the holidays. For example, let us say you have determined that teeth whitening may be something you want to promote to attract new patients. Now you just need a clear attractive message for your new patient promotion.
Don’t Forget About Your Existing Patients
It’s very important that you reach out to your existing patients during the holiday season. This can be done very simply in the form of posting on social media, email campaigns, or you can send out a Happy Holidays postcard. Why is it important? You want to let your patients know that you are thinking of them during the holiday season. Don’t over saturate your Happy Holidays message with your services and pricing. Remember, these are patients that already visit your practice. You don’t want to come off as trying to sell them anything. Instead, you can offer them a special discount as a “thank you for choosing our practice”.
Schedule Everything & Inform Your Staff
Now that you have your campaigns for new patients and existing patients in place, but sure you keep everything scheduled and organized. Utilize Dental Practice Pro’s marketing calendar to ensure that your campaigns are going out in a timely fashion around the holidays. You don’t want to send everything out too early, or too late for that matter. Also, be sure to utilize the tagging feature within the calendar, and tag all of your staff to let them know when the campaigns are going out.
Remember to take advantage of these valuable tips for your holiday dental marketing campaigns. Happy Holidays from all of us at Dental Practice Pro.
