• If you are an end user of a My Business Platform-owned account.Typically, when you use a My Business Platform product through your employer or another My Business Platform customer, your account is controlled and owned by that organization (see ‘If you are an end user of a My Business Platform product through a My Business Platform customer’ section below). In some circumstances, you may register for an account directly with My Business Platform rather than through your organization. In those cases, we collect the account registration information you give us (for example, your name and email) and your profile information (for example, your company name). In some cases, you may have the option to personalize your account with additional information such as a photo, a social media profile, or other personal information. If you use our App, we may also collect additional information from your device, such as your photos, contacts, or geolocation data, in accordance with your device’s privacy settings. For services that require it, we also will collect authentication information, such as mobile number, email address, or other unique verification identifiers.
  • Purpose:We process your personal information to perform or enter contracts or terms of service with you, or if we do not have a contract directly with you, in reliance on our legitimate interests to:
    • Manage your user account in accordance with the applicable terms of service
    • Ensure that you can log in to use our services and access information you need securely and efficiently
    • Deliver requested resources or services to you (including personalized interactions)
• If you register for events and webinars. When you register for an event or webinar, we may ask you to provide us with your contact information such as your name, business email, telephone number, and company name; your health and safety information such as your emergency contact and your dietary preferences; and your billing information such as your billing name, billing address, and credit card number. If you use a My Business Platform event-related mobile application, we may also collect additional information from your device, such as your photos, contacts, or geolocation data, in accordance with your device’s privacy settings.
  • • Purpose:We process your personal information with your consent (where required by law), to perform or enter contracts or terms of service with you, or if we do not have a contract directly with you, in reliance on our legitimate interests to:
      • Manage, plan, and host the event, including to send related communications
      • Improve our future events and our mobile application
      • Improve or enhance your (or your organization’s) experience interacting with My Business Platform

Information Collected Automatically

We also collect certain information related to your use of our Websites and Apps. We may combine this information with personal information provided by you. In particular, we collect the following personal information from you automatically:

• When you access our Websites. When you visit our Websites, we collect information about your device and your usage. The information collected may include your IP address, device type, unique device identification numbers, browser type, broad geographic location (for example, country or city-level location based on your public IP address), performance, and other usage and technical information. We also collect information about how you interact with our Websites (for example, referring web page, pages visited, features used), emails, content, or other features (for example, when you open a marketing email or click on an embedded link, or if you watch videos on our site, or interact with/message using our chat function). Some of this information may be collected using cookies and similar tracking technology, as further explained in our Cookies Policy.
  • Purpose:We process your personal information to:
    • Better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Websites to our visitors.
    • Provide, operate, and maintain our Websites, including providing access to content you have requested.

Information Collected Automatically

We also collect certain information related to your use of our Websites and Apps. We may combine this information with personal information provided by you. In particular, we collect the following personal information from you automatically:

• When you access our Websites. When you visit our Websites, we collect information about your device and your usage. The information collected may include your IP address, device type, unique device identification numbers, browser type, broad geographic location (for example, country or city-level location based on your public IP address), performance, and other usage and technical information. We also collect information about how you interact with our Websites (for example, referring web page, pages visited, features used), emails, content, or other features (for example, when you open a marketing email or click on an embedded link, or if you watch videos on our site, or interact with/message using our chat function). Some of this information may be collected using cookies and similar tracking technology, as further explained in our Cookies Policy.
  • Purpose:We process your personal information to:
    • Better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Websites to our visitors.
    • Provide, operate, and maintain our Websites, including providing access to content you have requested.

Information Collected Automatically

We also collect certain information related to your use of our Websites and Apps. We may combine this information with personal information provided by you. In particular, we collect the following personal information from you automatically:

• When you access our Websites. When you visit our Websites, we collect information about your device and your usage. The information collected may include your IP address, device type, unique device identification numbers, browser type, broad geographic location (for example, country or city-level location based on your public IP address), performance, and other usage and technical information. We also collect information about how you interact with our Websites (for example, referring web page, pages visited, features used), emails, content, or other features (for example, when you open a marketing email or click on an embedded link, or if you watch videos on our site, or interact with/message using our chat function). Some of this information may be collected using cookies and similar tracking technology, as further explained in our Cookies Policy.
  • Purpose:We process your personal information to:
    • Better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Websites to our visitors.
    • Provide, operate, and maintain our Websites, including providing access to content you have requested.
    • Protect the security and prevent misuse of our Websites and Services by tracking use of our Websites and Services, verifying accounts and activity, investigating suspicious activity, and enforcing our terms and policies.

Information Obtained from Other Sources

We also collect information about you from other sources including third parties, individuals at your organization, or publicly available sources. We may combine this information with personal information provided by you. Specifically, we collect personal information from the following other sources:

• Fromthird-party sources. My Business Platform may collect business contact information about you from other sources including My Business Platform partners, co-sponsors of events attended by My Business Platform, third parties from whom we have purchased business contact information, and from publicly accessible websites, such as your company’s website, professional network services, or press releases. Business contact information may include: first name, last name, business email, telephone number, company name, job level, functional role, business street address, and online identifier, as well as previous employers and roles. The way in which these third parties collect personal information is detailed in their own privacy policies, available on their websites.
  • Purpose: We process your personal information:
    • Provide you with information about our products (including telemarketing calls and marketing emails, in accordance with your marketing preferences)
    • Understand our market and identify potential customer opportunities
• From your organization. We also may receive information about you from your organization for the purposes of obtaining or providing services. For example, another individual at your organization may provide us with your business contact information so that we can give you access to materials purchased or facilitated by your organization, or to grant you certain administrative privileges. If your organization is a My Business Platform supplier, your organization may also provide us with your name and email address so that we can contact you about the services your organization supplies to us.
  • Purpose: We process your personal information:
    • Communicate with you about the goods and services provided
    • Manage your (or your organization’s) account and provide the requested services to you or your organization

Deidentified and Aggregated Information

We may process your personal information into aggregated, anonymized or de-identified form for any purpose. Aggregated, anonymized or de-identified information is information that can no longer reasonably identify a specific individual and is no longer “personal information.” We will only maintain and use this type of information in deidentified form and we will not attempt to reidentify this information, except for the purposes of validating our deidentification process.

Disclosure of Personal Information to Others

In the course of our business we may disclose your personal information to others. We will only disclose your information with the following service providers or other external entities under the circumstances described below and solely to the extent that it is necessary to accomplish the goal and purpose of the disclosure. Therefore, we may disclose your personal information:

• To our organizational service providers.  We may utilize a variety of service providers to facilitate our performance of the Services. These service providers include our: data analytics providers, payment processors, background check providers, e-mail messaging vendor, translation service providers, online presentation or webinar providers, press release vendor, and our online survey tool providers.
• To our database hosting vendors.Like many organizations, we utilize cloud databases to host our data, including your personal information, so that we can effectively and safely operate the Website, the App and perform our Services.
• To your organization. Where your organization is a customer or potential customer of My Business Platform, we may disclose your personal information to relevant people within your organization. For example, we may share a list of individuals attending a My Business Platform event, information about training courses you have completed, or inquiries from end users that should be addressed directly by the organization rather than My Business Platform.
• To our auditors. We may be subject to audits from a number of entities as well as due to our own internal auditing policies. In order to accomplish an effective audit, we must provide information, which may include your personal information, to external auditors. We always ensure that your information is safely disclosed and stored and that auditors can only use your information for the purposes of completing an audit.
• To event sponsors.When you participate in webinars, events, and other activities where My Business Platform collaborates with third parties, we may disclose the information described under “if you register for events and webinars” above, such as your contact information and interests in these offerings or services to these approved third parties to communicate with you.
• To individuals or entities you authorize.We may disclose your personal information to individuals or entities at your direction.
• To our affiliates.  We may share your personal information with our affiliates for the purposes of administering our business and providing our Services.
• To entities who operate plug-ins on our Website.  If you click a link or plug-in on our Website (like the Facebook, LinkedIn or X (Twitter) plugin), you will be re-directed to that third-party website. That third-party website may receive your online identifier and device information along with that referral. We are not responsible for the privacy practices of these third-parties (see the section titled Integrations And Links To Other Sites for more information about links to third-party websites).
• When you visit our Website, we may enable third parties to use cookies and other trackers to show you ads on third-party websites that are more relevant to you. Under some data protection laws, our disclosure of this information to third parties through cookies and other trackers for targeted advertising may be considered a “sale” or “share” of personal information. Please see our Cookies Policy for more information. My Business Platform does not have actual knowledge that it “sells” or “shares” the personal information of individuals under 16 years of age
• In corporate transactions.We may share all or part of your personal information with other entities in connection with the sale, assignment, merger or other transfer of all or a portion of our organization or assets to such entities (including due to a sale in connection with a bankruptcy).
• For legal purposes.We may disclose all or part of your personal information to courts, litigants, regulators, arbitrators, administrative bodies or law enforcement when we have reason to believe that disclosing this information is necessary to resolve actual or suspected claims. We may also disclose your personal information in order to identify, contact or bring legal action against someone who may be violating any agreement with us, or may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of the Website, or anyone else that could be harmed by such activities. We may disclose information in response to a subpoena, search warrant, in connection with judicial proceedings, or pursuant to court orders, legal process or other law enforcement measures.

3. PERSONAL INFORMATION RELATING TO CHILDREN

The Children’s Online Privacy and Protection Act (COPPA) regulates online collection of information from persons under the age of 13. It is our policy to refrain from knowingly collecting or maintaining personal information relating to any person under the age of 13. If you are under the age of 13, please do not supply any personal information through the Website or App. If you are under the age of 13 and have already provided personal information through the Website or App, please have your parent or guardian contact us immediately using the information provided under Contact Us so we can remove such information from our files. Please delete all My Business Platform related cookies and restrict further collection of cookies using the methods outlined in the section How To Opt-Out Of Tracking And Restrict Cookies in our Cookies Policy.

4. HOW LONG WE RETAIN YOUR INFORMATION

We may retain your personal information for a period of time that is consistent for us to perform our Services, as well as to comply with applicable law, applicable statute of limitations and our data retention practices. We may also retain your personal information as we believe is reasonably necessary to comply with legal process or governmental request, to detect or prevent fraud, to collect fees owed, to resolve disputes, to address problems, to assist with investigations, to enforce other applicable agreements or policies or to take any other actions consistent with applicable law. Cookies are stored on your own device. You can find out more information about the retention of cookies in our Cookie Policy.

5. MARKETING AND PROMOTIONAL COMMUNICATIONS

You may opt-out of receiving marketing and promotional messages from us, if those messages are powered by us, by following the instructions in those messages. If you decide to opt-out, you will still receive non-promotional communications that are necessary in the performance of our Services.

We use remarketing services to advertise on third party websites to you after you visited the Website. We and our service providers use cookies to inform, optimize and serve ads based on your past visits to our Website. You can opt-out of this marketing by deleting all cookies and restrict further collection of cookies using the methods outlined in the section How To Opt-Out Of Tracking And Restrict Cookies in our Cookies Policy.

6. INTEGRATIONS AND LINKS TO OTHER SITES

This Policy applies only to our Website and Apps, and not to other companies’ or organizations’ websites to which we link from our Website or Apps. My Business Platform is not responsible for the privacy practices or the content of such websites or organizations, including any websites that may indicate a special relationship or partnership with us (such as co-branded pages, “partnerships,” “powered by” or “in cooperation with” relationships). Other linked websites may collect personal information from you that is not subject to our control. To ensure protection of your privacy, always review the privacy policy of the websites you may visit.

7. SECURITY

We take reasonable measures, including administrative, technical, and physical safeguards, to protect your information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. We hold information about you at our own premises and with the assistance of service providers. Further public disclosure here of our security measures could aid those who might attempt to circumvent those security measures. If you have additional questions regarding security, please contact us directly using the information provided under Contact Us.

8. CHANGES TO THIS PRIVACY POLICY

We may amend this Policy at any time by posting revisions on our Website. If we make any material changes in the way we collect or process your personal information, we will notify prior to the change becoming effective you by posting notice of the changes on our Website. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

9. CONTACT US

To submit questions, you can contact us by:

• Filling-out the form on our Contact Us page
• Calling us toll-free at 866-708-7838

E-mailing us directly at accounts@mybusinessplatform.com

COOKIES POLICY

LAST MODIFIED:

Effective as of the date listed above, My Business Platform, LLC, (“My Business Platform” or “we” or “us” or “our”) have adopted this Cookies Policy. This Cookies Policy is designed to be read in conjunction our general Privacy Policy. For the purposes of this Cookies Policy, we say the “Website,” we mean https://mybusinessplatform.com/.

Like many website operators, My Business Platform and its analytics vendors use server logs and automated data collection tools, such as browser cookies, pixel tags, scripts and web beacons. These tools are used for analytics purposes to enable us to understand how users interact with the Website and for advertising our services and organization on the Internet.

What is a cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you.  There are several types of cookies:

• Session cookies provide information about how a website is used during a single browser session while a user is visiting a website. Session cookies usually expire after the browser is closed.
• Persistent cookies remain on your device between different browser sessions for a set amount of time in order to enable the website to remember user preferences, settings, or actions across other sites. A persistent cookie will remain on a user’s device for a set period of time specified in the cookie.
• First-party cookies are cookies set by the operator of the website you are visiting.
• Third-party cookies are cookies set by third parties that are different from the operator of the website you are visiting.

Our collection of cookies

We, our marketing partners, affiliates, and analytics or service providers use cookies and other similar technologies. We group the cookies that we collect into the following categories based upon their function (note that all types of cookies, as described above, may be found in each category):

Third-party cookies

The Website allows third-parties to place cookies on your Internet-connected device in order to deliver advertisements based upon your web-browsing habits and history. Further, in order to provide interoperability and plug-ins from various social media websites (like Facebook), the Website allows these third-parties to place and collect cookies on your Internet-connected device. However, you can restrict the third-party collection of cookies through the instructions provided in the section How To Opt-Out Of Tracking And Restrict Cookies below.

Analytics

We may use service providers to provide site metrics and other analytics services. These service providers may use cookies (see above); web beacons (also called clear GIFs or pixels), which are small blocks of code that allow us to measure the actions of visitors using My Business Platform’s sites; and other technologies to collect information, such as your IP address, identifiers associated with your device, other applications on your device, the browsers you use to access our sites and Services, webpages viewed, time spent on webpages, links clicked and conversion information (e.g., transactions entered into). This information may be used by My Business Platform and its service providers on behalf of My Business Platform to analyze and track usage of our sites and Services to determine the popularity of certain content and to better understand how you use our sites and Services.

We use Google Analytics on the Site to analyze how individuals use the Site. We will package up information about how individuals interact with our Site and send it to Google Analytics to be processed into reports. This information includes basic pageviews and visit data such as device type, operating system, and browser type. When Google Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using. If, at any time, you choose not to participate in the use of analytics software, please use your web browser’s available opt-outs as described in the section How To Opt-Out Of Tracking And Restrict Cookies.

Advertising

We use remarketing with our service providers to advertise online. Their services may come from sites such as Google, Bing, Yahoo, Facebook, Instagram, Twitter, Adroll, and any other display advertising partner to advertise on third-party websites to previous visitors to our site. These vendors may show our ads on websites across the internet.

For example, we use Google Analytics Advertising cookies to identify what advertisements you see when you browse the Internet and how you have interacted with them. We may use this information for our own advertising or it could be pooled together by Google from your interactions with other websites to determine what kind of advertisements you may see on the Internet.

The Meta Pixel is a snippet of code that sends data back to Meta about people who uses these sites and allows us to provide custom advertising on Meta properties (like Facebook and Instagram). The data provided to Meta may include information about how you interact with our sites, including your search queries, what you add to your online cart and your purchases.

Web beacons, pixels, tags and scripts

In addition to cookies, we use other technologies to recognize and track visitors to My Business Platform’s Websites. A web beacon (also known as a “tracking pixel” or “clear GIF”) is a clear graphic image (typically a one-pixel tag) that is delivered through a web browser or HTML email, typically in conjunction with a cookie. Web beacons allows us certain functionality, for example, monitoring how users move from one page within a website to another, to track access to our communications, to understand whether users have come to a website from an online advertisement displayed on a third-party website, to measure how ads have been viewed and to improve site performance.

These technologies may be used on our sites or in our emails to help us to deliver cookies, count visits, understand usage of our sites, campaign effectiveness and determine whether an email has been opened and acted upon.

Third-Party/Embedded Content.

These cookies are set by third parties whose content is embedded in My Business Platform’s Websites (e.g., video). They may track your online activity in order to enhance your experience or assess the success of their application. We have no direct control over the information these cookies collect. Please review the third party’s privacy policy and privacy settings before clicking on embedded content in our site.

Social Media Plug-ins. 

These plug-ins allow us to integrate social media functions into My Business Platform’s Websites and may also be used for advertising purposes by those social media companies. If you visit our Website while logged into your social media accounts, information about your visit to our Websites, your social media identifier and information about your browser may be provided to those third-party social media companies. You should review the privacy policy of any social media entity with whom you have an account to learn about how they may use your data.

How To Opt-Out Of Tracking And Restrict Cookies

You can see what cookies we place and/or collect and for what purposes by clicking “Cookie Settings” on the cookie banner when you first visit the site. If you are not presented with a cookie banner, please delete your cookies and re-visit the site. You can choose to restrict all non-necessary cookies by clicking “Reject All” on the cookie banner when you first visit the site or choose which specific non-necessary cookies to accept or reject by clicking “Cookie Settings.” However, disabling cookies will not remove cookies already existing on your computer or device. Therefore, you should delete your cookies from your browser and device as well.

You can opt-out of the tracking of your online behavior by:

• [INSERT MBP MECHANISM, IF APPLICABLE]
• visiting the Network Advertising Initiative (NAI) website opt-out page: http://www.networkadvertising.org/choices;
• visiting the Digital Advertising Alliance (DAA) opt-out page: http://www.aboutads.info/; and
• downloading and installing the Google browser plug-in from the following link: http://tools.google.com/dlpage/gaoptout.

You can control and delete cookies through your browser settings through the following:

• Google Chrome
• Mozilla Firefox
• Safari
• Opera
• Microsoft Internet Explorer
• Microsoft Edge
• Safari for iOS (iPhone and iPad)
• Chrome for Android

Please be aware that restricting cookies may impact the functionality of the Website. For example, refusing cookies will not allow My Business Platform to present the Website in your preferred language or remember your log-in information. Additional general information about cookies, including how to be notified about the placement of new cookies and how to disable cookies, can be found at www.allaboutcookies.org.

Alternatively, you may visit the U.S. Federal Trade Commission’s website www.consumer.ftc.gov to obtain comprehensive general information about cookies and how to adjust the cookie settings on various browsers.

Cookie Table

Changes to this policy

If there are any material changes to this Policy, you will be notified by the posting of a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites. The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.